Finding ways to improve

It is coming to the end of a hugely different tourist season this year: late starting, busy, and for many a different type of staycation guest to normal.

Whilst many are reducing to winter hours or putting up the closed sign, its also the perfect time to look ahead and plan for next season. We can take a long hard look at our businesses and review their appeal to our customers.

Does your building have kerb appeal, and when your customers enter do you have a wow factor? Maybe you should think about re-decorating, installing new fixtures and fittings or some new furnishings.

Are you offering what modern customers want or need? Do you need to upgrade your facilities, offer different services or more modern technology? You might have been busy trading for many years, but have you moved with the times or are you lagging behind your competitors? Maybe take a look at nearby businesses to see what they are offering and how they compare to you.

What about your online presence, do you have a website or feature on social media? Is your information up to date with correct opening times and offers? Do you need to upgrade your images to make the business more appealing? Do you post news, images, and special offers throughout the year to help maintain your online presence? During your busy season why not consider scheduling posts throughout the week to save you sitting at a computer. What have your guests been saying about you on review sites, and how do you respond, if at all. What can you do to improve guests’ comments about their stay? Do you belong to your local or national tourism groups? Through them you can keep up to date with industry news and hospitality rule changes especially important during Covid lockdowns. They can also help promote your business to a far wider audience. Most people now book online, do you have a calendar on your website so that guests can instantly book without having to wait for phone call or emails to be answered?

Of course, not everyone’s season is ending, and many who remain open will use the forthcoming festive weeks as an opportunity to re-coup some of the Covid lost income and to end the season on a high.

We send everyone best wishes for a Merry Christmas and a chance to celebrate and relax with family and friends, and to have a happy and successful 2022 season.

by Tracey Smith, Heart of Sutherland Tourism

Last Updated on 4 December, 2021 by Kyle Chronicle

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